About us
Our story.
At the start of 2020, we sat down with a handful of business owners and chefs wanting to learn more about the food service industry and to a greater extent their ordering and delivery processes. We did this because we wanted to validate an idea, a long term vision - most importantly we were eager to receive their critical feedback on a proof of concept we developed. The product we presented was going to change the way businesses order from their suppliers, how they could send orders to new suppliers and they could do all this with minimal key strokes. It was going to be awesome…
At the start of 2020, we sat down with a handful of business owners and chefs wanting to learn more about the food service industry and to a greater extent their ordering and delivery processes.
We did this because we wanted to validate an idea, a long term vision - most importantly we were eager to receive their critical feedback on a proof of concept we developed.
The product we presented was going to change the way businesses order from their suppliers, how they could send orders to new suppliers and they could do all this with minimal key strokes.
It was going to be awesome…
What we did come to realise very quickly from the interviews was that whilst our product received fairly good reviews there was still a lot to learn about the real pain points these businesses were facing. Our research results identified a commonality around price sensitivity - our interviewees expressed concerns about the amount of time it takes them to check invoice price fluctuations. Too much time was spent manually filtering through old invoices to check what products changed in price. They simply had little time to find out if they got overcharged.
What we did come to realise very quickly from the interviews was that whilst our product received fairly good reviews there was still a lot to learn about the real pain points these businesses were facing.
Our research results identified a commonality around price sensitivity - our interviewees expressed concerns about the amount of time it takes them to check invoice price fluctutations. Too much time was spent manually filtering through old invoices to check what products changed in price.
They simply had little time to find out if they got overcharged.
So guess what we did? We pivoted… and embarked on a journey with the ambition to help businesses keep on top of their costs. We wanted to develop a product that would enable them to instantly spot price creeps, essentially see what went up and what went down in price. This would help them keep their costs down, tighten their profit margins and become smarter buyers. So…we created Pricebook™!
So guess what we did? We pivoted… and embarked on a journey with the ambition to help businesses keep on top of their costs.
We wanted to develop a product that would enable them to instantly spot price creeps, essentially see what went up and what went down in price. This would help them keep their costs down, tighten their profit margins and become smarter buyers.
So…we created Pricebook™!
The Co-Founders
Meet the team.
Three Melburnians – we share a common interest and desire to solve a problem that is meaningful and disruptive. We experienced at first hand the pain points circling an industry using old school techniques that were erroneous and time restraint. We genuinely want to make a difference – to elevate an industry using cool tech that would make us feel alive and challenged. Most importantly we want to do this to help businesses improve their accuracy and efficiency.
How did we meet? Alan and Alfred met at a Christmas barbecue comparing the size of their apps…Actually they didn’t do that, they discussed ways they could use digital applications to meet the needs of today’s businesses in the FMCG and Food Service industries. Through Alfred’s networking Roman was wooed into joining the vision – he wanted to create something that had purpose and provided real value, not just another camera app.
Alfred drives product strategy and provides overall company direction across marketing, sales, product and operations.
Computer systems and science
engineer with 20 years IT experience delivering IT projects across the globe. Founding director and CEO of a digital services company driving digital innovation for Governments throughout Australia.
vision | strategy | business dev.
Alan oversees many levels of the business including human centric design, customer relations, business development and operations.
Bachelor in Business Management Major Marketing. 13+ years business marketing professional in FMCG. Experienced product marketer and successful in business dev. securing contract manufacturing projects with multinational companies.
design | operations | business dev.
Roman is across all things technology and ensures that our strategy and vision is always backed by cohesive and secure technical engineering.
Masters in Computer Science backed by over 10 years of hands-on experience in the field. Went though the natural evolution from developer to solutions architect. Joined forces with people who believe in pursuing a purpose and fixing what’s broken.
technology | architecture | engineering.